Head of Department at the School of Marketing, Technological University Dublin, Alex Gibson is a leading commentator, consultant and writer on augmented and virtual reality trends. He founded the ARVR INNOVATE conference in 2014, – this international conference has a focus on the business rationale for investment in AR and VR. He has acted as advisor to TechIreland on the immersive technology eco-system. Alex also presents a weekly radio show on marketing topics, The Persuaders on Dublin City FM