Discover DES 2025

DES 2025 established itself as the leading event for AI-Driven Business Success.

Over the course of three days, 17,639 professionals, 612 international speakers, and 408 participating firms gathered in Málaga to showcase their latest solutions and services that are redefining the future of the industry.

From Artificial Intelligence and cybersecurity to sustainability, digital talent, and industry-specific innovation, DES 2025 became the epicenter of disruption and applied knowledge.

An unforgettable edition that marked a turning point in the digital era.

With a cross-sector representation of all key sectors, the Digital Business World Congress at DES – Digital Enterprise Show 2025 brought together 612 top leaders and experts for a three-day agenda filled with insights, success stories, and real-world use case experiences.

In the Health & Lifesciences sector, companies such as L’Oréal, ISDIN and Persán stood out, sharing the stage with key players from Energy like Repsol, Naturgy and Audax Renovables, as well as from Banking & Insurance including SantaLucía Seguros, Bizum, Metlife, Monex, Santander and CaixaBank.

The Manufacturing Industry Forum gathered companies like Antolin, SEAT, Eurecat, Repsol and Airbus to share key strategies and solutions for the manufacturing sector.

The Tourism & Hospitality Industry Forum brought together leading hotel groups such as Catalonia Hotels & Resorts, Grupo BlueBay Hotels & Resorts, AR Hotels and Resorts, Grupo Piñero, and Sercotel Hotel Group, highlighting the sector’s commitment to innovation and sustainable growth.

In the Security & Defense Industry Forum, leaders from Google, Policía Nacional, Orange Empresas, Egile, Fundación Círculo de Tecnologías para la Defensa y la Seguridad, Totaltech, Petec joined the debate to share insights and experiences while the Public Administration Modernization Forum highlighted initiatives and best practices to advance the modernization of public services.

The Sports & Entertainment sector was represented by leading platforms such as Twitch, TikTok, La Liga, Real Betis Balompié, among many others, showcasing how they are leveraging technology to drive innovation and reshape their industries, alongside leaders in Infrastructure & Transportation like Ferrovial, KIA and Toyota.

This year, leaders from top companies like IKEA, Vepee, Mango, Amazon, Toys R Us, Décantalo, Galileo Farma, La Casa de las Carcasas, Craftelier, Adigital and Alain Afflelou came together to share insights, trends and success stories that are shaping the future of how we buy, sell and connect with customers in a tech-driven world at the Retail Tech Fest Congress.