Retail Tech Fest

The retail sector is a cornerstone of the European economy, accounting for 11.5% of the EU’s value added and employing nearly 30 million people. Comprising approximately 5.5 million companies, 99% of which are small and medium-sized enterprises (SMEs), the need for innovation and strategic partnerships has never been greater.

Retail Tech Fest, co-organized by Adigital and DES – Digital Enterprise Show, in Málaga is the premier event for innovation in the retail and eCommerce industries. Over three days in June, it brings together top executives, decision-makers, and disruptors to explore cutting-edge technologies transforming the way businesses connect with customers and streamline operations. Leading growing business opportunities, the global retail market is projected to grow at a 5.8% CAGR, reaching approximately $36.91 trillion by 2030! E-commerce projections are also extremely positive and are anticipated to hit $6.4 trillion, accounting for 20,5 of global retail sales in 2025. By 2026, e-commerce transactions may exceed $11.4 trillion, reflecting a shift from offline to online shopping boosting the the use of new technologies!

This exclusive platform offers high-level conferences, an interactive exhibition space, and unparalleled networking opportunities. From AI-driven personalization, omnichannel strategies, and next-gen eCommerce solutions to payment innovations, last-mile logistics, and smart supply chain management, Retail Tech Fest showcases the latest trends redefining the industry. As part of DES, it provides invaluable insights, success stories, and strategies to help businesses stay ahead in the rapidly evolving digital retail landscape.

• The retail ecosystem generates a gross value added of over €1.4 trillion, underscoring its significance in the European market.
• Despite economic challenges, the sector has demonstrated resilience, with retail sales in the EU increasing by 1.5% in November 2024 compared to the same month in the previous year.

Emerging Trends in Retail & E-commerce 2026:

• AI HYPER-PERSONALIZATION
  –  AI, dynamic pricing, content generation
• CONVERSATIONAL COMMERCE
  –  chatbots & AI assistants
• MONETIZING EVERY TOUCHPOINT
  – Retail Media, data revenue
• NEXT-GEN PAYMENTS
  – BNPL, wallets, invisible payments
• SUSTAINABILITY AS PROFITABILITY
  – recommerce, reverse logistics
• UNIFIED COMMERCE
  – omnichannel, phygital, seamless experience
• LIVE SHOPPING, VOICE COMMERCE, AR/XR
  – immersive experiences and real-time selling
• REGULATION AND DIGITAL ETHICS
  – compliance, GDPR, responsible use of AI and data
• MARKETPLACES
  – partners or competitors, D2C, brand control

• Exclusive access to +17.000 decision-makers already attending DES.
• Gain insights into the latest industry trends and innovations.
• Showcase your solutions to a highly targeted audience.
• Networking opportunities with key industry leaders.
• Discover and connect with new partners to expand your business.
• Unmatched business opportunities in a thriving market.

Join Retail Tech Fest at DES2026 and be part of the most influential gathering of the Retail & e-commerce community. Don’t miss this opportunity to drive your business forward, gain valuable insights, and forge strategic partnerships that will shape the future of retail.

And… many more to come! Stay tuned!