Facts & Figures

9-11 JUNE 2026 | MÁLAGA - FYCMA

The commitment with a sector in continuous innovation

Digital Transformation is the best opportunity to boost competitiveness and relocate the industry

The digital transition is a key element for the EU’s economic development and strategic autonomy. Today’s industry environment for digital transformation is characterized by rapid and constant change driven by technological advances, changing consumer preferences and the need for businesses to adapt to remain competitive. These are the key issues:

 
  1. RISE OF EXPONENTIAL TECHNOLOGIES: Digital transformation is being driven by emerging technologies such as artificial intelligence, machine learning, automation, the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR). These technologies are changing the way businesses operate and engage with customers, but also with each other.
  2. DATA AS A STRATEGIC ASSET: Data is considered a strategic asset in digital transformation. Companies collect vast amounts of data and use advanced analytics to make informed decisions, personalise products and services, and improve operational efficiency.
  3. CHANGES IN CONSUMER BEHAVIOUR: Consumers are rapidly adopting digital technologies in their daily lives. This has led to a shift in their expectations, such as convenience, personalisation and digital interaction. Businesses must adapt to meet these new demands.
  4. DIGITAL COMPETENCE: Competition in the digital space is intense. Traditional companies are facing competition from digital start-ups that can quickly enter the market and offer innovative solutions. This has led to increased pressure to innovate and adapt.
  5. CYBERSECURITY AND PRIVACY: As businesses collect and store more data, cyber security has become a critical concern. Cyber threats are on the rise, requiring significant investments in security and data privacy.
  6. REGULATION AND ENFORCEMENT: Governments around the world are implementing stricter regulations around data protection and privacy, such as the General Data Protection Regulation (GDPR) in Europe. Companies must comply with these regulations or face significant penalties.
  7. COLLABORATION AND DIGITAL ECOSYSTEMS: Companies are increasingly looking to collaborate with other companies and form digital ecosystems to leverage synergies and deliver end-to-end solutions to customers.
  8. DIGITAL CULTURE AND SKILLS: Digital transformation is not only a technological issue, but also involves a cultural change. Companies need to foster a culture of innovation and digital skills development among their employees.
  9. SUSTAINABILITY: Environmental sustainability has become a major concern in the digital transformation. Companies are looking for more sustainable technologies and practices, such as energy efficiency and e-waste reduction.
  10. DIGITAL GLOBALISATION: Digital transformation has enabled companies to expand globally faster and more effectively. This has led to increased international competition and the need to adapt to different markets and regulations.

Predictions for the Future of the Global Digital Economy 2026

By 2026, between 10% and 20% of companies will have mastered the use of GenAI to co-develop digital products and services, which could translate into revenue growth above the average of their competitors.

Spending on digital technology by organizations will continue to grow exponentially in 2025‑2026, driven by the need to develop digital business models and strengthen technological capabilities, adopting cloud or hybrid infrastructure and flexible digital platforms.

By 2026, the proliferation of GenAI data and other key digital initiatives will result in approximately 25% of G2000 organizations introducing or elevating the role of Chief AI Officer to the executive level (C‑Suite).

Digital-native companies will continue to lead GenAI adoption, investing in this technology at a rate several times higher than non-digital-native companies, aiming to accelerate their competitive advantage and improve efficiency, innovation, and customer experience.

By 2028, organizations with established digital business platforms are expected to have 50% higher digital market share, thanks to their enhanced capabilities to measure return on investment (ROI) and execute digital revenue initiatives effectively.

By 2026, around 40% of organizations will sell, interact, or provide on-demand services through digital ecosystems, enabling new business models powered by AI capabilities across multiple operational areas.