Susana Andujar Ruiz

Executive Director and Consulting Partner/CDO/Digital Area, Sales, Marketing, Service and Customer Development in Online Channel/Business Transformation Projects/Application of Generative Artificial Intelligence to Business, with more than 21 years of experience in Digital Business.
Responsible for the Digital Unit (P&L), strategic and executive mission focused on sales results and customer acquisition, demand generation strategy and allocation of resources and investments efficiently according to business needs. Leading commercial teams, digital marketing, digital asset maintenance (design, usability and content) operations and financial management.
Specialist in Business Transformation towards models based on increasing the mix of digital sales channels and Self-care.