Nanes Martínez Arroyo

After finishing his degree in Tourism in England, he landed in Madrid and immersed himself in the world of multinationals with PharmaMar. Her certification in Customer Experience and specialization with the Master’s Degree in International Management and Administration (MBA) from La Salle International Business School, have led her to become the current Director of the DEC Association. According to her, it is difficult to reconcile family life with professional life, but it can be achieved with effort, dedication, organization, passion for what you do and above all, good colleagues. “Companies need to listen more to the customer and make their product an experience. They must balance new technology (AI) and humanity in their interactions with their customers.”