All Speakers Speaker Miguel A. Rojí Álvarez Position: Chief Digital Adoption Officer Company: Navantia I’m Naval Engineer from UPM, with over 15 years of experience at NAVANTIA. The last 6 years, I have been Chief Digital Technologies Officer, leading digital transformation with technologies such as IoT, AI, and Big Data. Currently, I am Chief Digital Adoption Officer, improving user experience and the adoption of new technologies. Additionally, I am associate professor at UPM. I am married with two children, 8 fish, and a cat. Sessions Wed 11 Jun 12:20 - 12:50 Digital Marketing Planet by Clear Channel All type of tickets CMO SummitAgencies & BrandsGen AI/ Multimodal Content Generation La IA generativa en la gestión del cambio empresarial