María Lázaro Ávila

María Lázaro Ávila is Director of Development and Marketing at Adigital, the Spanish Digital Economy Association, where she also leads the organisation’s Digital Citizenship Programme. Author of the books ‘Community manager. La guía definitiva’, ’Redes sociales y menores. Guía práctica’, she teaches on the Master’s Degree in Digital Marketing at the Complutense University of Madrid and the UNED, and provides training to families and educational centres on the positive, responsible and healthy use of technology.
She has also been Account Director of MRM Worldwide, head of the Marketing Department of ICEX and director of Corporate Development of Real Instituto Elcano.
She holds a degree in Journalism from the UCM, a Master’s degree in Economic Information from the UCM and a Master’s degree in Corporate and Institutional Communication 2.0 from the University of Alcalá. She has studied the Social Leadership Programme at IESE and the e-Workshop in Global Leadership at Harvard University.