Mar Melero

Mar Melero is a leader with 20+ years in retail & fashion. CEO of DNA Futures, strategic consultancy for lifestyle firms. Co-founder of 23 Pingüinos-audiovisual production and board member at companies, she was named among top 50 global executives by Santander W50/LSE. Her career spans roles at El Corte Inglés, Women’s Secret, Oysho/Inditex and M&S. A trustee at Voces Foundation and AER Expert Committee member, Mar drives innovation while blending business expertise with social impact in retail.