Loida Primo

Loida Primo is an economist, businesswoman with more than 25 years of experience and a high-impact speaker specializing in conscious leadership and team transformation. She is the creator of the EINCOA method (Listen, Inquire, Communicate and Activate), an innovative methodology that she has successfully implemented in companies and organizations in different sectors, helping leaders and teams to enhance their talent and achieve extraordinary results. Winner of the RTVE and Educational Excellence Award 2022 for Best Speaker, she has worked with national and international companies, providing practical tools to strengthen communication, change management and leadership in digital transformation environments. As an author and executive mentor, Loida inspires and motivates professionals to develop authentic, adaptive, and conscious leadership, promoting a positive impact in the business and social spheres.