Jorge Serrano Jurado

He is currently Secretary General of the International Hospitality and Tourism Directors and Executives Circle (CIDH), the largest organization of tourism executives, with a presence in more than 65 countries and more than 33,800 executives. He is co-director of HarlemPlus, an entity that leads the tourism promotion of Harlem (NY) together with key agencies of NYC Tourism. He has organized the 50th Ann. of Hip Hop in Europe, managing the creation of the first European Hip Hop Center.