Irene Salido

With a solid 12-year track record in the e-commerce sector, Irene has contributed to the success of leading companies such as Amazon and played a key role in launching Wow Concept in Spain, where she managed various product categories. She is currently the Head of Beauty at TikTok Shop Spain, leading the strategic direction of the category. Irene holds a Law degree and a Master’s in Financial Markets from I.E.B. She is passionate about innovation and e-commerce trends, with a strong commitment to sharing knowledge and experiences that drive growth and digital transformation in this dynamic industry.