All Speakers Speaker Enrique Ruiz de Lera Position: Global CMO Company: Turespaña Enrique Ruiz de Lera is the Global CMO at Turespaña, Spain’s tourism agency. With 20+ years of international experience, he has led tourism offices in Berlin, Brazil, Singapore, and London. He co-founded Paytime.io and was Destination Marketing Director at Value Retail. He holds a Law degree from the Autonomous University of Madrid and is a Chartered Marketer by the London Chartered Institute for Marketing (CIM). He speaks German, English, Portuguese, and Spanish. Sessions Tue 10 Jun 16:10 - 16:30 Auditorium T-Systems Premium VIP Pass Tourism & Hospitality Smart destination, perfect stay: tech-driven insights for the future of tourism