10-12 JUNE 2025 | MÁLAGA - FYCMA
Speaker

Elizabeth Fernandes

Position:
Head of Reporting & Analytics
Company:
Kantar
Elizabeth Fernandes

I’m a strategic data-oriented executive.
CERTGED-Data Governance Certification

Actually focused on three main challenges:
Data Leadership: I lead a team that drives Value from Data. By focusing on Data Governance, Data Quality, BI and Value-Driven culture areas to align data strategy and business objectives with efficiency, effectiveness, and innovation.

Education: I truly believe that “Education is the most powerful weapon which you can use to change the world.(Nelson Mandela). Furthermore, Data Literacy is essential in the Digital Age, so I teach in the University and I do research on Advanced Analytics.

Data Evangelist: I use my social media networks to share data content. Also, I provide data workshops to help on building data literate organizations.

My main goal is to maximize the Value that every professional deliver in their companies. Thus, the more People are Data Literate the more likely it is that the use of data is efficient and responsible.

Sessions