All Speakers Speaker Cristina López Ayuso Position: Head of Business Development and Partner Relations Company: IndesIA With more than 15 years of experience defining and implementing commercial strategies in mature and emerging markets. Currently, she holds the role of Head of Business Development and Partner Relations at IndesIA, focused on the generation of strategic opportunities for the association and the expansion of the ecosystem in the Spanish industry. Passionate and analytical, she combines her strategic vision with communication, negotiation and multidisciplinary team leadership skills. Sessions Wed 11 Jun 12:20 - 12:50 Digital Marketing Planet by Clear Channel All type of tickets CMO SummitAgencies & BrandsGen AI/ Multimodal Content Generation La IA generativa en la gestión del cambio empresarial