Antonio Fagundo Hermoso

Antonio Fagundo is Director of Masaltos.com, the leading online company selling footwear to increase men’s height. He is also a lawyer specialising in digital marketing and legal aspects of new technologies. Nominated three times among the 10 best digital CEOs in Spain by Ecommerce Awards 2017, 2023 and 2024. In 2019, he received the National Award for Generational Renewal, awarded by the Spanish Confederation of Associations of Young Entrepreneurs (CEAJE), for the transition of the family business to the second generation. He is also a professor in various masters and postgraduate courses related to digital marketing and ecommerce at IE Cajasol, Loyola University, M4C Academy and ESIC-ICEMD. He is co-author of the bestselling book “ECOMMERCE: How to set up an online store And let it sell!”, published by Anaya in 2021, and the “White Paper on Cross-Border E-Commerce”, published by ICEX in 2024.