Back to agenda Entertainment The Future of Entertainment is Inmersive Thu 13 Jun | 12:40 - 13:30 Room 3 - Industry Forums Premium VIP Pass The Future of Entertainment is Immersive” keynote explores the transformative power of immersive technologies in shaping the entertainment landscape. From virtual reality to augmented reality, this session delves into how these immersive experiences are revolutionizing storytelling, gaming, and interactive media. Join us as we envision a future where audiences are transported to new realms of creativity and engagement, redefining the very essence of entertainment. Speaker Carlos Ochoa President VR/AR Association Madrid Chapter