Back to agenda Retail Tech Fest eCommerce The Data-Driven Retail Media Revolution: From Trade Tactic to Growth Engine Thu 12 Jun | 10:00 - 10:20 Retail Tech Fest Auditorium All type of tickets Language: Simultaneus translation Retail Media is no longer a line item on a trade budget—it’s a core driver of growth. But without data, it’s just expensive shelf space. In this candid fireside chat, leaders from Beam Suntory pull back the curtain on how they’re transforming Retail Media from fragmented spend into a data-powered strategy that delivers business outcomes. Speakers Fabiola Zelaya Beam Suntory Alyona Dvornikova Beam Suntory Isabel Jiménez Ospina Founder RetailXDigital