Back to agenda Total Experience Smart retail: The digital revolution in commercial spaces Tue 10 Jun | 18:00 - 18:30 Digital Marketing Planet All type of tickets Language: Simultaneus translation Shopping centers are evolving with technology, real-time data, and artificial intelligence to enhance customer experience and operational efficiency. In this roundtable, industry leaders will share how digitalization is transforming retail management and its future—from the implementation of advanced CRMs to the use of real-time data and artificial intelligence. Speakers Maura Teixeira Marketing & Innovation Director - Iberia Nhood Jesús Hernández Esteban Deputy Director Sociedad de Centros Comerciales de España Moderators Antonio Ordóñez Forero Innovation Director Madrid Content School