Mexico in motion: innovation, strategy & human-centric experiences in travel & automotive

As Mexico takes center stage as the guest country at DES Málaga 2025, this session brings together voices that are shaping the present and future of two of the country’s most emblematic industries: travel and automotive.Óscar Alonso, CEO of t2ó ONE — a Spanish-born global marketing group — will lead a conversation with Grupo Presidente, one of Mexico’s leading hospitality brands, and the Association of Stellantis Distributors in Mexico. Together, they will explore how these industries are embracing digital transformation, redefining the customer journey, and using data and creativity to drive real impact in Mexico and beyond.