Back to agenda CMO Summit Social Platforms & Digital Rights Artificial Intelligence Ethical AI and society: data that shape rights Thu 12 Jun | 11:10 - 11:30 Digital Marketing Planet by Clear Channel Language: Simultaneus translation Artificial intelligence feeds on data that both reflect and reshape social realities. This talk explores how data on Spanish society influence the ethical development of AI. A critical space to discuss bias, representation, and digital rights on social platforms. Speaker Fernando de Santos Coordinador CoE IA Ibercaja