Back to agenda Entertainment & Sport Entertainment & sports contents: How the tech context impacts creation Tue 10 Jun | 17:40 - 18:10 Auditorium T-Systems Premium VIP Pass Language: Simultaneus translation This debate panel explores how the evolving global tech landscape influences the creation of entertainment and sports content. Industry experts will discuss the role of AI, streaming platforms, and digital innovation in shaping storytelling, audience engagement, and content distribution. Speakers Sara Moreno Head of Operations TikTok Paula Palomino Director of Twitch Global Spanish Partnerships - Spain & Spanish Speaking Americas Twitch Emilio García Duarte Former Associate Vice President- Head of Marketing- LATAM at NBA General Business Director at Real Betis Balompié Moderators Juanma Ortega Seguí Top Radio Voice, 2 Ondas Awards Winner and CEO of Adio.FM Adio.FM