Back to agenda CMO Summit AI, trust & corporate reputation: finding the right balance Wed 11 Jun | 17:00 - 17:30 Digital Marketing Planet All type of tickets Language: Simultaneus translation As AI continues to reshape industries, trust and corporate reputation have become critical concerns. This roundtable will explore how organizations can navigate ethical AI adoption, maintain transparency, and build consumer trust while leveraging AI-driven innovations. Join industry leaders as they discuss strategies for finding the right balance between technological advancement and corporate responsibility. Speakers Nera González Romero Development and Innovation Director Prosegur Lisa Martin Tech news reporter KFBK News Radio Manuel Royo BEKO Europe Moderators Jorge Álvarez Naveiro Ecoener