Paco Bree works as CEO of Inndux, cofounder of (NFTs and Metaverses) and director of Innovation Programmes at Deusto Business School. He has been working in leading technology companies such as and Nixdorf. He has written three business innovation books and the Sci-Fi and cyberpunk saga “Koji Neon”. He is also a digital artist and in September 2021 he was the first Spanish artist to project a digital artwork on the tallest building in the world.