Volver a Blog Cristina Martín Lorenzo 23 May, 2022 Cristina Martín Lorenzo, CEO and co-founder of Usyncro, a SaaS solution that synchronizes all the actors involved in a national or international shipment in a simple and transparent way using blockchain and artificial intelligence. She also holds the position of CEO of ATML, an organization of agents and freight forwarders in Madrid that she founded 17 years ago. She is a Chemical Engineer by training, MBA Executive and is certified as an Air Freight and Transport Operator. She is vice-president and member of the Executive Committee of ATEIA Madrid, the Madrid Freight Forwarders Association. She is co-leader of the Industry and Logistics Forum of the Spanish Association of Executives and Board Members EJE&CON and coordinator of the Digitalization and New Technologies group of FETEIA, the Spanish Federation of Freight Forwarders; as well as coordinator of MadcargoLab, an initiative of the Association of Air Cargo professionals. She is a member of the board of Alastria, a consortium formed by more than 70 companies to develop the blockchain ecosystem in Spain. Mother of triplets, passionate about innovation and a tireless worker. She identifies with the phrase: “if you want to go fast, go alone; if you want to go far, go together”. Usyncro is the evolution of the eCustoms platform. A SaaS solution that synchronizes all the actors involved in a national or international shipment in a simple and transparent way. A development based on blockchain and artificial intelligence to make international trade easy and accessible to all types of companies and actors involved in the supply chain, automating processes and ensuring secure traceability of goods. It is not necessary to pay for licenses or integrations, it is a useful tool for the digitization of logistics activity, connecting all agents and making blockchain technology available to any size of company with 24/7 support. USYNCRO reduces by 80% the time spent on each file, allowing the pre-visualization of the documentation associated with the operation, reducing errors, and avoiding the sending of physical documentation.