Back to agenda The key for tourism recovery: ultrasegmentation Thu 20 May | 15:30 - 16:00 Co-organized with: The pandemic has changed the way our markets work. New trends require new tactics. Working in uncharted territory and with limited resources, we must be smart on how and where we spend our marketing dollars. It’s time to remain vigilant to the latest data, adapt fast and implement innovative ways to target travellers more efficiently. We will review how the Mexican Government has developed a tourism recovery plan focusing on the LGBTQ+ segment and how ultrasegmentation on digital marketing could be one of the keys to the industry’s recovery.