Immersive technologies, and in particular virtual and augmented reality, have proven over these difficult months, to be an emerging pillar and a great opportunity to accelerate business performance. From virtual conferences and events, retail platforms, sensory experiences, or projects in the most advanced industry, are some of the different business cases implemented during this time, with a great and successful global impact. Therefore, we want to take the leaders role of VR/AR experts made up of the leading companies in the sector in Spain, presenting their contribution, point of view, and vision on the evolution in the next coming years. Trying to identify the real impact and benefits of the technology and how it will contribute to the different components of the industrial ecosystem and society in general.