With more than 30 years in the automotive indistry, Stephane de Creisquer has experimented many strategic changes in the sector. The roadmap for decarbonization of road transport has started, the EU green deal signed in June 2019 has palced ambitious objectives on manufacturers and all stakeholders should contibute to the ultimate goal. MAN’s group is ready for the change! What should be the impact in our Societies and for the manufacturers’ business model?