Paloma is Executive MBA by IE Business School and MSc in Computer Engineer by UCM. She started her professional career in Microsoft, joining Telefónica afterwards as Product Manager. After several years launching and managing innovative products as mobile TV she moved to Telefónica China. Back to Spain, she was in charge of Mobile Broadband business development. In 2011 she joined Wayra to collaborate in the global launch. She is currently the Director of Wayra Madrid.