Neil Ward-Dutton is vice president, AI and DX European Research Practices at IDC. Prior to joining IDC Neil was Founder and Research Director of MWD Advisors, a technology advisory firm focusing on digital technologies and the impact on business. Neil is recognized as one of Europe’s most experienced and high-profile technology industry analysts, and regularly appears on TV and in print media over his 20-year industry analyst career as well as authoring over 10 books on IT and business strategy.