With over 20 years in Telefónica, Juan Vicente has developed different roles during his career, always in commercial areas. He is passionate about people management and a digital transformation believer, boosting digital change for multinational customers and for the company. Before his current role, he directed the B2B Segment at Telefónica Colombia during 11 years, where he achieved growth over the market share and the main competitors, consolidating the Operating Business in the country.