Govtech: nueva orientación de servicios públicos a la ciudadanía En esta mesa de debate, representantes de los ayuntamientos de Sevilla, Málaga, Madrid y Barcelona se reúnen para explorar cómo las tecnologías GovTech, el enfoque postdigital y el uso estratégico... 9 mayo, 2025
AI: the key to business competitiveness Discover inspiring success stories driven by innovation and digital transformation. This session highlights real-world cases and the leaders behind them—exploring their strategies, challenges, and the impact their vision had on... 8 mayo, 2025
Tecnología y defensa en el s. XXI: de la ingeniería de precisión a la IA para la gestión logística, drones y satélites La transformación tecnológica está redefiniendo las capacidades defensivas en el siglo XXI. Esta mesa redonda abordará el papel de la inteligencia artificial, la robótica aérea y espacial, y la automatización... 6 mayo, 2025
La atención primaria y la IA: cuidando a los pacientes en el frente Esta mesa redonda abordará el papel transformador de la Inteligencia Artificial en la Atención Primaria de salud. Expertos del ámbito sanitario y tecnológico debatirán sobre los desafíos, oportunidades y consideraciones... 29 abril, 2025
Big data en ecommerce: Del análisis a la acción Abordamos cómo los datos se están convirtiendo en el motor de decisiones estratégicas en comercio electrónico, y cómo las empresas están impulsándose de la inteligencia de datos y agentes de... 23 abril, 2025
Marketplaces: Unlocking sales potential for SMEs This session will explore how small and medium-sized enterprises (SMEs) can leverage the power of marketplaces to scale sales, enter international markets, test new products, and gain visibility—without the need... 23 abril, 2025
Think global: Strategies to take your E-commerce beyond borders We’ll examine how brands can scale internationally through digital channels and the challenges that come with it. From market validation to content localization, multilingual customer service, logistics costs, and fiscal... 23 abril, 2025
Omnichannel strategies: Bridging the gap with the phygital consumer Today’s consumers move fluidly between physical and digital touchpoints—and expect brands to do the same. This session explores how to deliver truly seamless, personalized experiences across channels, while balancing relevance,... 23 abril, 2025
Beyond the Bot: Intelligent Virtual Assistants and the Future of Customer Service Customer service is entering a new era—one where AI-powered virtual assistants go far beyond scripted responses. This session explores how technologies like large language models, generative AI, voice recognition, and... 23 abril, 2025
Inteligencia artificial e innovación para un turismo digital sostenible En un contexto donde el turismo se enfrenta a grandes desafíos —desde la saturación de destinos hasta el impacto ambiental y la necesidad de personalización—, la inteligencia artificial y la... 23 abril, 2025
IA, automation, and last-mile delivery: Reinventing logistics The race for faster, smarter, and more sustainable logistics is accelerating. AI and automation are unlocking unprecedented levels of efficiency in last-mile delivery, creating new business models and reshaping customer... 23 abril, 2025
Construir confianza online en la era de la desconfianza digital Exploramos la Agenda del Consumidor de la UE 2025-2030 y sus implicaciones para empresas y consumidores, y cómo hallar el equilibrio entre la protección del consumidor y el mantenimiento de... 23 abril, 2025
The future of digital payments is now Digital payments in Europe are evolving—towards autonomy, innovation, and inclusion. This session explores how regional solutions and changing consumer behaviors are reshaping payments across the EU. From instant payments to... 23 abril, 2025
Social commerce y live shopping: Winning strategies Social commerce and live shopping are reshaping the path to purchase—blending entertainment, community, and conversion. In this session, we’ll explore how brands are embracing these formats to humanize digital experiences,... 23 abril, 2025
Predictive AI: The challenge of responsible personalization In an increasingly data-driven world, AI-based personalisation is a competitive advantage… but also a huge ethical and regulatory challenge: how to find the balance between algorithmic accuracy, user value and... 23 abril, 2025
Generative IA in ecommerce: Redefining content creation in sales Generative AI is transforming how we create, personalize, and scale content across the entire customer journey. But are we ready to rethink creativity, authorship, and trust in the age of... 23 abril, 2025
Automatización vs Humanización: En busca del equilibrio perfecto La automatización, la inteligencia artificial y la tecnología están transformando la gestión del comercio electrónico y el retail a gran velocidad. Desde la atención al cliente hasta la logística o... 23 abril, 2025
Atresmedia & Prisa Group: the branded content for a new era In a media landscape defined by personalization and digital experiences, branded content is taking center stage. Leaders from Atresmedia and Prisa Group share how they’re reinventing storytelling to connect with... 10 abril, 2025
Gen AI and change management: the CMO challenge Generative AI is reshaping the marketing landscape—but with innovation comes the need for strategic change. This panel brings together digital leaders to discuss how companies can navigate organizational transformation, upskill... 10 abril, 2025