Unilever: a success story in innovation & sustainable growth Explore how Unilever is driving innovation and sustainable growth through bold strategies, cutting-edge solutions, and a commitment to positive global impact. 9 mayo, 2025
Datos que hablan, algoritmos que predicen Imaginemos una IA que predice y recomienda. Ahora imaginemos que lo hace con datos inexactos o erróneos. Es aquí donde nuestra capacidad analítica y crítica se convierte en un factor... 7 mayo, 2025
The legal duty to innovate ethically: social rights, compliance, and competitive leadership In a rapidly evolving legal and technological landscape, leaders are increasingly challenged to balance innovation with regulatory compliance and ethical responsibility. This talk explores the legal foundations and ethical dimensions... 24 abril, 2025
Atresmedia & Prisa Group: the branded content for a new era In a media landscape defined by personalization and digital experiences, branded content is taking center stage. Leaders from Atresmedia and Prisa Group share how they’re reinventing storytelling to connect with... 10 abril, 2025
Gen AI and change management: the CMO challenge Generative AI is reshaping the marketing landscape—but with innovation comes the need for strategic change. This panel brings together digital leaders to discuss how companies can navigate organizational transformation, upskill... 10 abril, 2025
Driving marketing excellence: kia’s AI-powered campaign optimization approach Discover how KIA revolutionized its marketing strategy by integrating Artificial Intelligence to optimize its campaigns performance. This session will unveil the key steps of KIA’s AI implementation—from customized content generation... 8 abril, 2025
Diageo: A marketing innovation success story Discover how Diageo is redefining brand engagement through bold marketing innovation and data-driven creativity. This session unveils the strategies behind their most successful campaigns and global impact. A true case... 7 abril, 2025
Tech investment projects in a shifting global landscape A high-level discussion on how current geopolitical and economic shifts are shaping investment strategies in tech platforms, risks, and emerging opportunities. 7 abril, 2025
Media and entertainment: AI and design thinking for the contents industry Explore how AI and design thinking are transforming content creation, storytelling, and audience engagement. Key insights into innovative, user-centric media solutions shaping the future of entertainment. Learn about how to... 7 abril, 2025
El futuro del marketing y la comunicación social en la era de la IA Descubrimos cómo la inteligencia artificial, el análisis de datos y el neuromarketing están revolucionando el marketing y la comunicación social. Un debate sobre las oportunidades, los desafíos y el impacto... 7 abril, 2025
The red squirrel property shop success story An inspirational talk from the property investment industry in UK. An entrepreneur, recognised expert in the field and investor having built four high-value property portfolios and founded Red Squirrel Property... 7 abril, 2025
Key marketing and growth insights for marketers in the AI era Unlock key marketing strategies and growth insights in the age of AI. Discover how cutting-edge technology is reshaping consumer behavior, personalization, and business success. Stay ahead with data-driven tactics for... 7 abril, 2025
Inspiring use cases: How technology is transforming marketing campaigns From AI to data-driven creativity, technology is redefining how brands engage, connect, and convert. In this roundtable, industry leaders share real-world use cases where innovation has supercharged marketing campaigns. Discover... 7 abril, 2025
AI, trust & corporate reputation: finding the right balance As AI technologies become increasingly embedded in business operations, organizations face the challenge of balancing innovation with trust, transparency, and ethical responsibility. This session explores how companies can harness the... 7 abril, 2025
The future of AI in omnichannel ecommerce & retail AI is transforming omnichannel ecommerce, reshaping how we understand customers and optimize operations. From hyper-personalized experiences to predictive analytics, AI bridges digital and physical retail. In the future, it will... 7 abril, 2025
$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm Attendees will learn the mindset, decision-making process, and specific actions taken by a Facebook Ads media buyer managing €300,000-€500,000/month in ad spend for eCommerce brands. They’ll walk away with practical... 7 abril, 2025
Quantum for dummies: Where do I start as a marketer? Quantum computing may sound complex, but its potential impact on marketing is closer than you think. This session breaks down the basics of quantum in simple terms and explores what... 7 abril, 2025
Bridges for marketers: connect the dots across disciplines In a rapidly evolving landscape where technology redefines the rules daily, today’s marketers must do more than just keep up—they must build bridges. Bridges between data and creativity, between AI... 7 abril, 2025
The future of media: success stories about AI and blackouts Discover how cutting-edge technology and real-world resilience are transforming the future of media—join us to explore bold innovations, sustainable solutions, and the social impact redefining how we communicate. 7 abril, 2025
Success stories in marketing with AI Discover how businesses leverage artificial intelligence to revolutionize their marketing strategies. From personalized customer experiences to data-driven decision-making, discover real-world cases of AI-driven success. 7 abril, 2025
Achieving omnichannel excellence: the new customer experience Discover how leading brands are redefining customer engagement through seamless omnichannel strategies. This session explores the tools, trends, and tactics driving exceptional, unified experiences. Learn how to meet modern customer... 7 abril, 2025
Smart retail: The digital revolution in commercial spaces Shopping centers are evolving with technology, real-time data, and artificial intelligence to enhance customer experience and operational efficiency. In this roundtable, industry leaders will share how digitalization is transforming retail... 7 abril, 2025
Case study: AI regulation for European brands Discover how European brands are navigating AI regulations through a real-life case study. This keynote highlights practical strategies and insights to balance innovation with compliance in an evolving regulatory landscape. 7 abril, 2025
The power of creativity: Innovative campaigns that stand out Creative leaders will share their insights on crafting innovative marketing campaigns that capture attention and drive results. Learn about the strategies, tools, and bold ideas behind successful campaigns that push... 7 abril, 2025
The impact of technology in brand management: a case study with Scotta Scotta reveals how technology has transformed their approach to brand management and storytelling. From data-driven insights to digital touchpoints, discover the tools and strategies powering their brand evolution. A real-world... 7 abril, 2025
Key trends and tools every CMO must know in 2026 This roundtable will explore the emerging trends and essential tools shaping marketing in 2026. industry leaders will discuss the impact of ai, data-driven strategies, and evolving consumer behaviors, providing actionable... 7 abril, 2025
Bridging digital innovation and sustainability: AI-driven labeling for consumer trust As digital transformation and sustainability converge, consumer trust and transparency are more critical than ever. This session explores how AI-driven labeling and digital strategies enhance engagement in bio-based markets. Dr.... 7 abril, 2025
Generative AI and its business applications: success stories Generative AI is transforming the way businesses innovate, optimize operations, and enhance customer experiences. In this keynote, we will explore a real-world success story that demonstrates the power of AI-driven... 7 abril, 2025
Navigating AI-Generated content: A CMO’s legal & regulatory playbook CMOs must balance creativity and innovation with regulatory compliance when using generative AI. In this conversation, we will explore key legal risks—from copyright to transparency and privacy—and how to mitigate... 7 abril, 2025
Staying Relevant in the World of Disruptive Innovation The uncomfortable truth is that what got you here won’t get you there. To thrive in this fast-paced world, it’s not enough to adapt—you must actively disrupt. In this talk,you’ll... 7 abril, 2025
Mixing Realities: AI-Powered AR/XR experiences for the next decade – Interactive Session As AI continues to shape immersive technologies, the fusion of Augmented Reality (AR), Extended Reality (XR), and Virtual Reality (VR) is redefining how we interact with digital and physical environments.... 7 abril, 2025
AI-powered marketing: bridging creativity and human insight How AI Marketing helps us to be much more efficient, agile, and even improve creativity, but also highlight the importance of Human Insight, and the challenges that AI presents to... 7 abril, 2025
The creative revolution: Generative AI and new processes of creation Explore how generative AI is transforming creative processes across industries. Discover its impact on art, design, and innovation, redefining the boundaries of human imagination. Join the revolution shaping the future... 7 abril, 2025