Back to agenda Social Listening vs Analytics and Data: The Performance War in a complex regulation ecosystem Thu 13 Jun | 12:40 - 13:00 Digital Marketing Planet Todos los pases This keynote confronts the battleground of social media analytics and data analysis and explores the nuances between social listening and analytics tools, shedding light on their respective roles in understanding audience behavior and maximizing performance metrics. Attendees will gain actionable insights into leveraging these tools effectively to enhance their social media strategies and drive business objectives in the digital landscape.