Back to agenda Entertainment & Sport Entertainment & sports contents: How the tech context impacts creation Tue 10 Jun | 17:40 - 18:10 Auditorium T-Systems Premium VIP Pass Language: Simultaneus translation This debate panel explores how the evolving global tech landscape influences the creation of entertainment and sports content. Industry experts will discuss the role of AI, streaming platforms, and digital innovation in shaping storytelling, audience engagement, and content distribution. Speakers Sara Moreno Jefe de Operaciones TikTok Paula Palomino Director de Twitch Global Spanish Partnerships - España y América de habla hispana Twitch Emilio García Duarte Ex - Vicepresidente Asociado- Jefe de Marketing- LATAM en NBA Director General de Negocio en Real Betis Balompié Moderators Juanma Ortega Seguí Top Radio Voice, ganador de los Premios Ondas y CEO de Adio.FM Adio.FM