10-12 JUNIO 2025 | MÁLAGA - FYCMA

AI, trust & corporate reputation: finding the right balance

Wed 11 Jun | 17:00 - 17:20

Language: Simultaneus translation

As AI technologies become increasingly embedded in business operations, organizations face the challenge of balancing innovation with trust, transparency, and ethical responsibility. This session explores how companies can harness the power of AI while safeguarding their corporate reputation, building stakeholder confidence, and aligning with societal expectations.

Speakers
Lukas Schack

Lukas Schack

Principal Machine Learning Engineer

TUI

Manuel Royo

Manuel Royo

Director de Marketing

BEKO Europe

Moderators
Jorge Álvarez Naveiro

Jorge Álvarez Naveiro

Director Corporativo de Comunicacion

Ecoener