For businesses to be successful in today’s digital world, having an effective digital marketing strategy is crucial, but that doesn’t mean you should ignore traditional marketing activities like events. The vast majority of marketers agree that live event still provide attendees with valuable opportunity to form in-person connections in the increasingly digital world. Attendees state their opinion about a company´s brand, product/service is higher after an event. How do design this perfect mix to outreach results and shape necessary synergies?