IoT, face recognition, robots, VR/AR, AI, mobile integration; how do and will all these disruptive technologies impact hospitality and more importantly traveller experience? With no doubt, they are all here to stay and need to converge to guarantee the human factor and drive green solutions, be smarter, combine business and leisure and respond to the demanding traveller seeking different choices. With a solid strategy based upon these technology impact, taking into account people´s changing behaviour, will make the industry thrive and navigate successfully.