Today, technology is one of the strongest forces that impact businesses. The last months, we have all witnessed how the playground of the art of doing business has changed radically, speeding up progress by 3-4 years. All actors, private and public, have accelerated the digitization, experiencing a fast-forward of the transformation demanding new business models, innovation in their customer and supply-chain interactions and of their internal operations. Basically, how to stay competitive and productive. The digital transformation is no longer a strategy stored in power points. It is a reality for all. The technology is a challenge, but the people dimension (organisation, operating model, processes, and culture) is usually the determining factor to guarantee a successful execution and flip the odds. What would be the symbiosis between people, trust and profits to accelerate performance and how to master the way forward?