Social networks have become key in the processes of attracting, retaining and loyalty of customers by brands.

The problem goes beyond the costs derived from the investment made in each of the channels, since the stakeholders, main channels, the right content selection and the right publication moment of the topics we are talking about is key to our purpose.

The solution is to apply predictive models (in concrete LIM) that, based on our strategic axes, can predict information attention (and popularity) and detect information big stories before they happen in order to improve and optimize our campaigns.