Several research suggests that inclusion and diversity, a non-biased leadership, actually is a source of competitive advantage, even highlighting its potential as a key enabler of growth, with positive impact on enterprises’ degree of innovation and higher EBIT margins. With no doubt, it is an underappreciated and underexploited tool, often a strategy and intentions. Eje&Con stands for talent without gender and will share reflections based upon the fact that companies can be more profitable when women make up for a large percentage in executive roles. Maybe those companies, because of diversity manage decision making better and the definition of KPIs.