El RTIC: socio estratégico del CIO en la era de la digitalización El RTIC se consolida como aliado estratégico del CIO en la transformación digital de la Administración Pública, impulsando la innovación y la eficiencia. Esta ponencia destaca su rol clave en... 28 mayo, 2025
Cybersecurity through the lens of business transformation In a world where digital transformation drives every aspect of business, cybersecurity is no longer just an IT concern—it’s a strategic imperative. This keynote examines how organizations are redefining security... 28 mayo, 2025
IA: Tendencias globales y competitividad local Exploraremos con Google las principales tendencias globales en inteligencia artificial y su impacto en la competitividad a nivel empresarial y nacional. Una visión estratégica sobre cómo las organizaciones pueden adaptarse,... 28 mayo, 2025
AI & Data in Action: SCIB Santander’s Journey from PoCs to Impact Eva Montoro, Vice-President in Banco Santander and Responsible of Data, Analytics & AI at Santander CIB Santander, will share how Artificial Intelligence and Data are reshaping the future of banking.... 28 mayo, 2025
Ethical AI and society: data that shape rights Artificial intelligence feeds on data that both reflect and reshape social realities. This talk explores how data on Spanish society influence the ethical development of AI. A critical space to... 27 mayo, 2025
Everyday cyber: building a culture of digital safety In a world where over five billion people connect online daily, digital transformation is reshaping how we live, work, and interact -but it also brings new risks. In this talk,... 27 mayo, 2025
Compliance en la normativa de Comercio Electrónico En un entorno marcado por la desconfianza digital, las empresas de comercio electrónico se enfrentan a una creciente regulación. Esta keynote analiza los riesgos normativos más relevantes que impactan al... 22 mayo, 2025
Digital cash and the future of money This keynote invites you to journey into the heart of the digital revolution in finance, where value moves instantaneously and programmatically beyond traditional banks and cash. It will reveal how... 14 mayo, 2025
Code extinction: the ultimate revolution in software development Prepare to witness an unprecedented technological revolution. In just 20 minutes, SPARTANE AI will generate 7 complete and fully functional enterprise systems that took the traditional industry decades to develop.... 14 mayo, 2025
TikTok Shop, el comercio del futuro, impulsado por el Discovery Commerce TikTok transforma el eCommerce a través del Discovery Commerce, una experiencia sin igual, en el corazón de TikTok. Combinando el poder de los contenidos atractivos, inspiradores y entretenidos, con una... 14 mayo, 2025
The Scale-UP! World Summit competition in Retail & eCommerce Pioneering startups are driving today’s most disruptive innovations, bringing fresh thinking and agile models that challenge the status quo. These emerging companies increasingly surprise global markets with groundbreaking solutions that... 9 mayo, 2025
AI-powered marketing: bridging creativity and human insight How AI Marketing helps us to be much more efficient, agile, and even improve creativity, but also highlight the importance of Human Insight, and the challenges that AI presents to... 9 mayo, 2025
Does hyper personalization make sense in the hyperhumanity and hypermachinery era? A hypertalk about how to deal with your hyperclients The dynamic interaction between this technological ‘Hypermachinery’ and the ‘Hyperhumanity’ of consumers gives rise to a new archetype: the Hyperclient. This client is not only digitally fluent and omnichannel, but... 9 mayo, 2025
Convierte mejor, protege siempre: El nuevo escenario del retail Analizamos ciberataques reales para identificar las principales amenazas que aborda el sector e-commerce. Porque convertir más no es solo cuestión de marketing o usabilidad; proteger la información y el customer... 9 mayo, 2025
Datos que hablan, algoritmos que predicen Imaginemos una IA que predice y recomienda. Ahora imaginemos que lo hace con datos inexactos o erróneos. Es aquí donde nuestra capacidad analítica y crítica se convierte en un factor... 7 mayo, 2025
BCIs and the future of digital business: Trends and key regulations The global Brain-Computer Interfaces (BCIs) market is forecast to grow from $17 billion in 2024 to $55 billion by 2033. This is mainly due to investment opportunities related to nonclinical-BCI... 6 mayo, 2025
Industrial property and industry 5.0: the protection of applied art The decision of the European Court of Justice in the Cofemel case (C-683/17, 12 September 2019) has altered the requirements for the protection of applied arts by copyright. In this... 25 abril, 2025
The legal duty to innovate ethically: social rights, compliance, and competitive leadership In a rapidly evolving legal and technological landscape, leaders are increasingly challenged to balance innovation with regulatory compliance and ethical responsibility. This talk explores the legal foundations and ethical dimensions... 24 abril, 2025
Cómo conseguir una experiencia de compra más rentable para tu marca y clientes La experiencia de cliente es una prioridad para los retailers, pero también lo es buscar nuevas fuentes de ingresos con los que mejorar su rentabilidad. Te contamos cómo lo han... 23 abril, 2025
Unified payments, the core of your omnichannel strategy The future of commerce is unified. Use payments as the core of your strategy to master data management. Seamless payments as the happy ending of your customer experience! 23 abril, 2025
Spain, the Ecommerce Hub in Europe Spain is emerging as a key e-commerce hub in Europe. It ranks fourth in e-commerce growth among European countries, with the e-commerce contributing 5.7% to the national GDP. Moreover, 9%... 23 abril, 2025
Privacy-preserving pedestrian traffic analytics Discover how cutting-edge technology enables the collection and analysis of pedestrian traffic data while safeguarding individual privacy. This case study explores innovative solutions that combine advanced computer vision, edge processing,... 15 abril, 2025
Cyber resilience act: afrontando el cumplimiento como una ventaja competitiva Con el 78 % de todo el software siendo ya de código abierto, el Reglamento de Ciber Resiliencia (CRA) introduce un marco revolucionario para el cumplimiento legal, que transformará las industrias... 10 abril, 2025
Driving marketing excellence: Kia’s AI-powered campaign optimization approach Discover how KIA revolutionized its marketing strategy by integrating Artificial Intelligence to optimize its campaigns performance. This session will unveil the key steps of KIA’s AI implementation—from customized content generation... 8 abril, 2025
The future of cloud and data innovation Let’s explore key trends in cloud, multicloud, and data management, as AI becomes mainstream and quantum technology approaches. A forward-looking session on how innovation will shape the digital strategies of... 7 abril, 2025
Diageo: A marketing innovation success story Discover how Diageo is redefining brand engagement through bold marketing innovation and data-driven creativity. This session unveils the strategies behind their most successful campaigns and global impact. A true case... 7 abril, 2025