10-12 JUNIO 2025 | MÁLAGA - FYCMA

Silvia Velasco Praga

BE A LION (Mediaset Group)
Silvia Velasco Praga

Silvia Velasco Praga is an accomplished leader and expert in marketing with over 25 years of experience at the nexus of media, technology and strategic management. She has held leadership roles at global organizations such as Google, Mediaset, and PRISA, as well as specialized ad-tech firms. Since becoming an entrepreneur in 2015, Silvia co-founded and successfully exited two startups, demonstrating her understanding of market dynamics and her capacity to transform visionary ideas into successful enterprises.
Silvia is CEO at Be A Lion, a pioneering digital and innovation agency. The agency has launched Alba Renai, the first AI-generated influencer to host a television show. This initiative is part of Via Talent, the AI division of Be A Lion, which is dedicated to revolutionizing content creation and production.
Silvia is a dynamic speaker and a recognized thought leader, participating in different boards such as BCMA Spain (Branded Content Marketing Association).