Founder of INCIPY, a pioneering consultancy specialized in Digital and AI Transformation. I work with C level executives and HR leaders to define strategies, roadmaps and initiatives that drive cultural change, AI enabled ways of working, Hybrid Organizations (humans & agents), Digital Employer Branding and data driven organizations. Director of the Annual Study on Digital & AI Transformation in HR in Spain and author of AI Trends in HR – 2026. Lecturer and speaker on digital & AI innovation.
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