Senior executive and independent board member with over 30 years of experience leading strategy and transformation in retail and fashion at an international level. Co-founder of FWD Advisors and Virtual Atelier AI. Independent Board Member of Jamjoom Fashion Trading Co., a listed company in Saudi Arabia and the MENA region. Career background at El Corte Inglés, Women’s Secret, Oysho/Inditex and Marks & Spencer.