Strategic marketing expert with more than 35 years of experience in senior executive roles at companies such as Banco Santander, Telefónica, and Caja Madrid. President of the Spanish Marketing Association from 2019 to 2025, currently Vice President.
Named “Best Marketing Director in Spain” twice by CTRL magazine.
Entrepreneur, board member, consultant, and keynote speaker. Technical Secretary of the Pro Royal Spanish Academy Foundation.
Author of the book «Marcas Con Fianza» (Planeta, 2019).
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