Elisa Martín Alba is CEO of Arelance, a technology consultancy from Malaga with 22 years of experience in the Malaga Tech Park. With a degree in Psychopedagogy and a background in HR and business management, she represents a unique profile: a journey built from people to technology, where attitude has been the driving force for more than 20 years in the IT sector. A differential voice on talent, technology and digital transformation.