All Speakers Speaker Beatriz Calzada Martinez Position: Head of Performance Marketing Company: Nationale Nederlanden Beatriz Calzada is a professional with more than 10 years of dedication to different areas of Performance & Digital Marketing. Combining agency, consulting and client work with a training aspect in different Universities and centers with teaching at master’s and specialization level. Sessions Tue 11 Jun 11:20 - 12:00 Room 2 - Industry Forums Premium VIP Pass Innovation and exponential tech in banking and insurance Tue 11 Jun 15:30 - 15:50 Digital Marketing Planet Todos los pases AI-Driven CX Wed 12 Jun 15:30 - 15:50 Digital Marketing Planet Todos los pases Journey and Synergies Between Lead Acquisition and Customer Conversion.