The twin transition: Driving sustainability and circularity in the digital retail era

The digitalization-sustainability binomial is inseparable. Today, digitalization is a necessary condition for achieving environmental sustainability due to its contribution to the decarbonization of the economy and the reduction of CO2 emissions into the atmosphere. Moreover, the European Circular Economy Action Plan places special emphasis on the role of digital technology in promoting business models that help address the climate crisis—an area where e-commerce can play a key role. We explore how leading companies are tackling this challenge.