10-12 JUNIO 2025 | MÁLAGA - FYCMA

Social commerce y live shopping: Winning strategies

Tue 10 Jun | 15:50 - 16:30

Language: Simultaneus translation

Social commerce and live shopping are reshaping the path to purchase—blending entertainment, community, and conversion. In this session, we’ll explore how brands are embracing these formats to humanize digital experiences, engage audiences in real time, and create new moments of influence. From storytelling to seamless checkout, we’ll uncover the strategies that turn viewers into buyers and platforms into powerful sales channels in the age of instant, social-first commerce.

Speakers
Felipe Martín

Felipe Martín

CEO

Galileo Farma

Fabiana Domínguez Cacciabue

Fabiana Domínguez Cacciabue

Gerente de Integración de Comercio Electrónico del País

IKEA

Moderators
Isabel Jiménez Ospina

Isabel Jiménez Ospina

Fundadora

RetailXDigital